Business Planning - Preparing a Company and Industry Analysis

A component of the Business Plan is a company and Industry Analysis, I like to call this describe their hierarchy in the market. Consider whether you want that you are starting a business and will be a small fish in a big pond. Describe yourself, and describe the fish in the pond and where you fit in it, and if you search for capital investors should be sure that they are valid for a large fish pond with hunger? Line of thought recently developed a rough draft business plan for a product. This is a real product invented by Charles Shooster doctorate. This product is an oral hygiene and below is an analysis of the project company and industry analysis. One thing, and gotten all the information "industry" to simplify this example: SOCIETY FOR TESTING AND INDUSTRY ANALYSISTeeth Wipes were originally designed by Charles Shooster in the 90s, but due to time constraints Charles had never had this awesome idea . It has, however, make some contacts with the industry to sell the idea that time never materialized. Years later, he heard one of the companies contacted and had not signed confidentiality agreement "that he stole the idea and ran with it. The company, then sold the idea to his company in the Oral B for about $ 300 million, with the brand logo and Shooster Mr. all.Oral B in its infinite wisdom teeth wipes sold as the "Brush-Ups" in an outrageous price of 12 $ 8.99 and obviously , will not fly, even if you have had moderate success at first by the novelty and brand name recently, Oral B, Oral-B has downloaded the "Brush up" and has left a void in the market. Unwilling make the same mistake as Oral B, the company will sell the teeth wipes at a price that buyers will keep the selling price of about 5 for $ 1.00 and then allow the use of teeth wipes mass market have noted that some deserve.We Oral-B dental wipes sold at retail as low as $ 3.49 for 12 packets were discontinued.Location now that our company is based initially on the Web, because we do not believe in wasting our front capital or rent expensive office when not necessary, nor expect anyone to visit us, as our buyers are from all over the world and all they really want is the product on their shelves, catalogs, restaurants, airlines or vending machines. Our sales team will be contractors independent, and told them not to provide the time, manner or way of seeing their sales.TrendsWe several new trends of development in this sub-sector of the industry, including a new product called by Proxabrush GUM Trav-Ler www. gumbrand. com seems to have taken a serious blow to consumers. Count six is $ 2.00 and see our products cheaper, more consumer friendly and less likely customers away, because our products is not as if you will damage to the gums of the client or cause mouth irritation. Ad hoc surveys of consumers in this trend is exactly the response we hear from got.Another dentists is that soft drinks, coffee and mixed food intake average American is causing serious damage to teeth. Good for dentists, but very bad for humans. More and more people are living longer and the teeth do not move with the changes and life expectancy has increased, so more care, dental floss , brush will be necessary. Unfortunately, brush your teeth three times a day, just not possible in fast society.There is another important development, lack of water supply. With less water available for brushing is not always possible. The drought disasters, the toxins in the water thrown on the ability to brush their teeth. Our product, of course, solve all these problems, as well.In high pace, high stress society, there is a premium on time. The traveling is not always possible to find a place to wash your teeth, leaving a restaurant also takes more than a toothpick. Who needs wood chips in your mouth? Those who frequent the restaurants may have had a bad experience with toothpicks ClimateWe splintering.Business see important warning signs in the stock market and economic indicators point to a downward trend in the economic cycle. We are not so interested in this for our product, although I see that prevent some sales from restaurants and travel industry. However, people want to look good and have their teeth clean. Fortunately, our product can